United Football League Continues to Set Milestones At Midpoint of Inaugural Season

Strong Television Ratings and Digital Engagement Among Highlights

ARLINGTON, TX – May 3, 2024 – This past weekend the United Football League (UFL) reached the midpoint of its inaugural regular season. In its first five weeks, the League has captivated audiences with exciting football, groundbreaking broadcasts, and compelling content.

Russ Brandon, President and CEO, United Football League.

“As we cross over the midpoint of the first UFL regular season, we’re thrilled to see elevated engagement across our broadcast, digital and social platforms. Our fans are the core of the UFL. Their energy not only fuels the atmosphere within the stadiums but helps shape the identity and culture of our teams and the League. Thanks to the commitment from our media partners, FOX and ABC/ESPN, the dedication of our League and Team staffs, and the high level of professional gameplay from our players, we continue to prove that pro football is an integral component of the spring sports ecosystem.”

Among the 2024 Season Midpoint Highlights:

UFL Broadcast Highlights

• 18 UFL telecasts* are averaging 845,000 viewers.
• 25% better than last year’s average for all regular season USFL and XFL games through week 5.
• 38% increase over the 2023 USFL and XFL regular season average across all linear networks.
• 33% increase in viewership in the key 18-49 demographic compared to the 2023 USFL and XFL average through week 5.
• Network broadcasts are averaging 958K viewers.
• Cable telecasts are averaging 680K viewers.
• An average of 1.35 million viewers tuned in to FOX on March 30th to watch the Michigan Panthers defeat the St. Louis Battlehawks 18-16.
• Viewership across several markets compares favorably against more established NHL and NBA teams.
• ESPN’s digital studio show UFL Today’s average viewership this season through five weeks is up 33% vs. last year’s full season average.
• Engagement with UFL content across ESPN social channels is up 98% YOY from the 2023 XFL season.
• Total unique users of UFL content across ESPN.com and the ESPN App is up 156% compared to the same time in last year’s XFL season.

*Average includes two regionalized broadcast windows.

Eric Shanks, CEO and Executive Producer, FOX Sports

“The UFL is winning its place in the spring sports calendar. We are thrilled with the quality of football, the fan engagement and some truly incredible moments that have captured the nation’s attention.”

Burke Magnus, President, Content, ESPN

“The UFL has driven consistently strong viewership across ESPN platforms throughout the first half of the inaugural season. Our innovative coverage, along with the high level of play on the field, has clearly resonated with fans in a meaningful way. Spring football is on a growth trajectory, and we look forward to continued collaboration with the UFL and more success in the second half of the season.”